‘Keep it simple, stupid’ is old advice but it never dates. Here are four pieces of research that show the importance of keeping your website simple. Consider them when you’re designing a website or checking the quality of a website designer.
The best work is not the first work, as Henri Matisse’s constant revision of his cut-outs demonstrates
You just want to buy a ticket so why do websites insist that you register first? It’s anti-customer and it loses business.
A theatre manager friend of mine told me he would like to get more people to use his theatre’s website. There are a number of reasons why this is a good idea. You can communicate a lot more information on a website and the more people know about a product the easier it is for… Continue reading How To Get Your Theatre Audience To Go Online
I have three seconds to convince you to read this article. That’s the… Oh, you’ve gone. I was going to say, that’s the average time someone spends on a website before deciding whether to stay or leave. Your website is probably the biggest marketing tool you have. Here are a few basic rules your website… Continue reading Simple Advice On Website Design