As a marketer I am delighted that I no longer have to push messages at unwilling recipients but the choices the internet has given us extend well beyond shopping and media. We are responsible for our own moral choices.
In a previous article, I established that, despite its market domination, Amazon makes little or no profits because the pursuit of low prices has led to very low margins. I asked is there a David out there that can exploit this Goliath‘s weaknesses and what we would lose if we didn‘t have Amazon? Straightaway we… Continue reading Amazon: Future Tense
A theatre manager friend of mine told me he would like to get more people to use his theatre’s website. There are a number of reasons why this is a good idea. You can communicate a lot more information on a website and the more people know about a product the easier it is for… Continue reading How To Get Your Theatre Audience To Go Online
Very few things are certain in the world of show business but one is the profit to be made on panto. Or so I used to think until I heard that a major regional theatre actually lost money on a panto a couple of years ago. So it’s clear that you still need a good… Continue reading How To Sell A Million Pound Panto
We’re all guilty of thinking we know our audience. Often it’s based on what we are like ourselves or what we would wish our audience to be like. I came across this article on Social Media Today which illustrates the gap between what managers believe their customers use their Facebook page for and what they… Continue reading I Guess I’m Right or The Importance of Research