Amazon: Future Tense

In a previous article, I established that, despite its market domination, Amazon makes little or no profits because the pursuit of low prices has led to very low margins. I asked is there a David out there that can exploit this Goliath‘s weaknesses and what we would lose if we didn‘t have Amazon? Straightaway we… Continue reading Amazon: Future Tense

How Do We Solve A Problem Like Amazon?

Amazon have announced their latest financial results and we‘ve decided to close our Winchester store and concentrate on our online shop. The two are not connected but it’s easy to see from the figures why some people point the finger at Amazon for the success of online retailing and the closure of shops. In 2012… Continue reading How Do We Solve A Problem Like Amazon?

I Want To Tell You A Story

“I want to tell you a story.”  Like many comedians, Max Bygraves understood the power of the story to attract and keep an audience’s attention. I discovered recently, having been involved in marketing a new shop, that the best window dressers describe their displays as ‘stories’.  Put simply, it’s that the colours, the props and… Continue reading I Want To Tell You A Story