What You Want When You Want It

‘You can have any colour as long as it’s black,’ said Henry Ford following his invention of the mass production factory line. These days he would say, ‘You can have whatever colour you want plus an infinite combination of fixtures and fittings.’

The massive change brought about by the digital age has affected all businesses, as […]

By |October 18th, 2013|Commerce, Retailing, Small Business, Theatre|0 Comments

A Catalogue of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful.

But when I look […]

By |September 18th, 2013|Brochure Design, Marketing, Small Business, Theatre|0 Comments

Theatre That Changes Lives

Blue Apple Theatre changes the lives of people with learning disabilities but also the audience that watches it
By |July 11th, 2013|Theatre|0 Comments

The Power of Nostalgia

‘New’ is a strong force in marketing but nostalgia is even more powerful. One of the most famous scenes in Mad Men was when Don Draper described the new Kodak wheel for projecting a series of photo slides as a ‘time machine. It goes backwards, forwards. It takes us to a place where we ache […]

By |June 29th, 2013|Advertising, Marketing, Retailing, Theatre|0 Comments

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