Who said there’s no such thing as bad publicity? The recent story about The Broadway Hotel in Blackpool which fined a guest £100 for writing a bad review on TripAdvisor suggests otherwise. It’s hard to imagine this particular business turning the sorry tale to their advantage. In fact, their crass approach to bad reviews is… Continue reading No Such Thing As Bad Publicity?
Someone said to me last week, ‘Sum up the basics of marketing in less than thirty words.’ Well, I always say if you can’t explain something simply, you probably don’t understand it, so I had a go: Find out who you are selling to, work out how to target them cost effectively, then tell them… Continue reading The 3 Essentials Of Marketing
Ben Miles in Wolf Hall at The Aldwych excels in what must be a career defining role as the tough but tender, honourable but ruthless fixer, Thomas Cromwell. Watching him, I couldn’t help thinking of the occasions I’ve been in Cromwell’s situation.
What’s the difference between perception and misperception? Perceptions aren’t about facts. The customer is always right, even when they’re wrong. You will need to change your marketing to stop others perceiving your product in the same way.
£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differences maybe but they can make a big difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices. The first is whether you should use the old .99 trick. Of course it’s clumsy… Continue reading Three Questions To Ask Yourself About Your Pricing