I’ve never worked in a business large enough to separate marketing and communications. Even at the largest organisation where I was an employee, I was responsible for both. So what is the difference?
As the head of the department, I concentrated on the marketing while carrying out some of the communications. So I was the person […]
If you think your brochure or flyer will never be displayed back to front or left lying on a table on its front, then ignore this article and continue living in your fantasy world.
In the real world both of the above do happen. Ignoring the selling power of your back page is a sign to […]
I’ve just completed my marketing contract with Theatre Royal Winchester. This is what I’ve learned about marketing a mid-scale theatre.
Previously I have marketed a large scale theatre which is like piloting an ocean liner. The first thing I discovered was that a mid-scale venue is like a dinghy. You’re constantly tossed from wave to wave.
The […]
If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]
Should you tell them the length or let them find out? The theory of not saying anything is that by the time they find out how short it is, they’re committed and they’re going to enjoy the experience so much, they won’t mind.
I would like to think that all that matters is the quality but […]
