Category: Marketing

7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

I’ve just completed my marketing contract with Theatre Royal Winchester. This is what I’ve learned about marketing a mid-scale theatre. Previously I have marketed a large scale theatre which is like piloting an ocean liner. The first thing I discovered was that a mid-scale venue is like a dinghy. You’re constantly tossed from wave to… Continue reading 7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would… Continue reading Print versus Digital- It’s All In The Mind

What’s more important- Length or Quality? Houdini & Heaven Eyes

Should you tell them the length or let them find out? The theory of not saying anything is that by the time they find out how short it is, they’re committed and they’re going to enjoy the experience so much, they won’t mind. I would like to think that all that matters is the quality… Continue reading What’s more important- Length or Quality? Houdini & Heaven Eyes