If you think your brochure or flyer will never be displayed back to front or left lying on a table on its front, then ignore this article and continue living in your fantasy world. In the real world both of the above do happen. Ignoring the selling power of your back page is a sign… Continue reading Why the Back Page Is Page 2
This is how I went about producing a theatre brochure. With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant. The… Continue reading A Step-By-Step Guide To Producing A Season Brochure
If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would… Continue reading Print versus Digital- It’s All In The Mind
To provide a catalogue with nothing but white faces, as White Stuff have done, is offensive to those customers who oppose discrimination and to those who are from ethnic minority backgrounds.
The best work is not the first work, as Henri Matisse’s constant revision of his cut-outs demonstrates