I Want To Tell You A Story

“I want to tell you a story.”  Like many comedians, Max Bygraves understood the power of the story to attract and keep an audience’s attention. I discovered recently, having been involved in marketing a new shop, that the best window dressers describe their displays as ‘stories’.  Put simply, it’s that the colours, the props and… Continue reading I Want To Tell You A Story

I’m A Celebrity, Steiff Bears & Record Theatre Audiences

Last week London’s West End reported an attendance of over 14 million in 2010, missing last year’s record by a whisker. A BBC report desribed a ‘golden age of theatre’. So why are we living in this golden age? Partly it’s the quality. If you provide cheap production values and lazy content, audiences stay home.… Continue reading I’m A Celebrity, Steiff Bears & Record Theatre Audiences