Arts Marketing

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Do Yourself A Favour- Avoid Bribery

Do you offer your theatre reviewers a free drink at the interval? Do you buy the local paper’s arts editor a meal every so often when you want to chat about the new season?  I know it’s yet more red tape for small organisations but you need to consider the implications of the new Bribery […]

By |March 21st, 2012|Arts Marketing, Marketing, PR, Small Business|0 Comments

How To Sell A Million Pound Panto

Very few things are certain in the world of show business but one is the profit to be made on panto. Or so I used to think until I heard that a major regional theatre actually lost money on a panto a couple of years ago. So it’s clear that you still need a good […]

By |March 13th, 2012|Arts Marketing, Marketing, PR|0 Comments

How To Sell Last Minute Tickets

No matter what price you put on a seat, it’s a diminishing asset that will be worth nothing the day after the event. If a show hasn’t sold as well as you hoped and you’ve got too many seats left, you need to shift them.

Emails, texts, Facebook posts and Tweets are the media to use […]

By |March 12th, 2012|Arts Marketing, Marketing, PR|0 Comments

I Guess I’m Right or The Importance of Research

We’re all guilty of thinking we know our audience. Often it’s based on what we are like ourselves or what we would wish our audience to be like. I came across this article on Social Media Today which illustrates the gap between what managers believe their customers use their Facebook page for and what they […]

By |February 21st, 2012|Arts Marketing, Marketing, Retailing, Small Business|0 Comments

Heard It Through The Grapevine: The Power of Word Of Mouth

Word of mouth is your most valuable marketing tool, which is good news and bad news.  The good news is that it works so well because it’s authentic.  The bad news is, you can’t fake it.

If you’ve got an email or postal list of people who like your product enough to sign up, you have […]


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