Reading and seeing coverage of the death of Tony Benn reminds someone of my age how far the country has moved to the right. Where once left wing Keynesanism was the accepted norm, now monetarist economics that originated by conservative thinkers are almost unquestioned. Similarly there is an acceptance of privatisation and the free market […]
There’s a debate on LinkedIn about the value of printed brochures. The new Chichester Festival Theatre brochure which came through my letterbox this week shows exactly what a good brochure can do.
It’s not that the CFT doesn’t use other media. ‘Friends’ who pay for priority booking and others, like me, on the theatre’s email list […]
The only blogger I follow religiously is Seth Godin, guru of entrepreneurs and users of new media. Today he talked about the Acute Heptagram of Impact. The seven elements that lead to success or failure, says Seth, are Strategy, Tactics, Execution, Reputation, Persistence, Desire and Fear. The importance of Strategy and Tactics we can all […]
A theatre manager friend of mine told me he would like to get more people to use his theatre’s website. There are a number of reasons why this is a good idea. You can communicate a lot more information on a website and the more people know about a product the easier it is for […]
