Always get someone to check your copy.

It’s very easy to say something you didn’t mean.   The designer Aubrey Kurlansky spotted this notice on a door in an office block: “Toilet out of order, please use floor below”. Moral: Always get someone to check your copy.

Author: Paul Lewis

After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd

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