7 Reasons To Choose Me To Market Your Theatre or Small Business
Before we get down to detail, here are two headlines- while I was marketing The Mayflower Theatre, it went from a loss-making subsidised venue to a profitable organisation that didn’t need a grant; in the only full financial year covered by my consultancy contract with Theatre Royal Winchester, professional show sales were up by 25% and marketing costs down by 20%.
1. I am experienced
I’ve worked for many years in all aspects of marketing. I can take a overview of your marketing, from website to print, from social media to PR. I can ensure that it delivers in a co-ordinated synergetic way that will generate sales within a tight budget. I’ve managed marketing departments at The Mayflower Theatre in Southampton and Theatre Royal Winchester. I can give you my years of marketing experience tailored to the resources of your small business or theatre company.
2. I understand small business and theatre
I can help grow your small business. I’ve grown my own small businesses, from an online shop to my own marketing consultancy. I’ve helped numerous small businesses.
3. I can work on a tight budget
When you work in the arts, it becomes second nature to get big results on small budgets.
The problem is, you’re presented with so many marketing opportunities that it’s easy to run up big bills. Many marketers do a lot of unnecessary work to justify their time and high fees. Avoid all that. I know from my own experience that a small number of key actions can transform a business. Sometimes an hour or two is all that is needed to boost your website ranking to the Google first page or get your name in the local paper or double your customer enquiries.
A straightforward marketing consultation can cost as little as £200 and set you on the road to achieving your aims. A website (like hampshireworkspace.co.uk) including content and search engine optimisation can cost under £2000. If you simply need a web presence, I can provide you with a simple but effective website for less than £1000.
4. I have a great track record
I sold millions of tickets for The Mayflower Theatre and saw it turn from a failure to the most successful presenting theatre in the UK. In my last full year marketing Theatre Royal Winchester, sales of professional shows were up 25%. I’ve learned a lot about marketing over the years and continue to learn every day, especially since the media are constantly changing. At TRW, I learned a lot about marketing mid-scale touring shows. I love to share what I know and you’ll find a number of pages on this website each with seven tips on how to improve aspects of your marketing and they won’t cost you a penny.
5. I use the best experts at the best prices
I draw on the expertise of freelancers. I know no-one better at negotiating best value from suppliers than my business and marital partner Julia who was Marketing Manager of The Mayflower Theatre in Southampton. She also has a great eye for what works visually. Two others are my favourite designer Steve Crouch and graphic artist Paul Bateman. It’s a way of getting the best results for you without paying towards a large staff or big offices.
My own expertise is in writing- brochure copy, mainsheets, e-shots, press releases, Tweets. Writing advertising copy is an art. The great copywriter Drayton Bird said: “How can you make more money without investing more money? Run good copy instead of bad copy. They both cost the same.” You can do fantastic targeting through exactly the right media but if your message is poorly written, you’ve wasted a lot of money. Paying me to write a press release or provide the content for your website is money well spent.
6. I like to cut costs
Beware! Some marketing people will try to get you to advertise because they make money on commission. Some will try to persuade you to have a new website, because they have designers on the payroll. Some will design a website that only they can maintain- for a handsome retainer. Some will make getting a prominent position on search engines seem like a black art so they can charge you a lot of money.
I look at every aspect of your marketing. I see how the various elements can best work together, by which I mean most effectively for the least cost.
At Theatre Royal Winchester, sales of professional shows went up 25% while marketing costs went down 20%.
7. I love the challenge of marketing theatre and small business
If you run a small business or arts organisation and would like to consult me on any aspect of your marketing or if you think I might be able to carry out some work for you, I’d love to hear from you. Please call Seven Experience on 07946 981733 or email firstname.lastname@example.org.
*Why the name Paul ‘Seven’ Lewis? Because I keep all my advice to seven key points. Research has shown that seven is the maximum most people can remember.
I review theatre shows on the YouTube channel One Minute Theatre Reviews and on the blog oneminutetheatrereviews.co.uk. I host a radio show about musicals on Box Office Radio which is also available as a podcast on mixcloud.com Follow me on Twitter (@OneMinTheatre), Facebook and Instagram