One of the many fascinating aspects of the Matisse Cut-Outs exhibtion, which is at the Tate Modern until 7 September is the insight into how he worked.
Matisse first used cut out shapes as a way of trying out different compositions until he found the one he would ultimately paint. Eventually they became art in themselves but the technique remained the same. Even when he was old and frail, he would direct his assistants to move and re-pin cut-outs until he was finally happy with the relationship of the shapes and colours.
On one canvas, featuring perhaps a dozen cut-outs, researchers counted over a thousand pin marks. The lesson for all of us is that you can’t expect to get it right the first time. All great authors revise their work. So don’t expect your copy or press release or website design to be right at the first attempt. Go back to it. Try writing it again without reference to the original. Read it out loud. Let someone else read it to you. The best work is not the first work.