Today is Black Friday For Retailers

Today is known in the U.S. as Black Friday. There are a number of explanations for this but they all centre around the Friday after Thanksgiving being the day Christmas shopping begins in earnest.  Although some people attach negative connotations such as the extra hours of work or the difficulties staff have in coping with the rush, a more positive spin is that it’s the day many retailers go into profit.

Personally I think you’d have to be in the Christmas tree business not to make any money until the 12th month of the year. Or maybe a jeweller- they apparently do 70% of their business at Christmas. For those of us that sell a lot of gifts, it’s the last two months of the year that are vital to the survival of our businesses. People start serious Christmas shopping once the clocks go back. It’s true though that Christmas shopping really takes off in the last four weeks. Strange business to be in where you stand around losing money for ten months of the year then get rushed off your feet, but that’s retail. No days off now until Christmas Day.

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Categorized as Retailing

By Paul Lewis

After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd

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