Why Social Media May Be A Bad Idea For Your Business

Lots of organisations get involved with social media because they think they ought to but then do it badly and are disappointed at the result. Part of the problem seems to me to be that social media are ‘free’ and therefore of low value in the eyes of people who are used to spending money… Continue reading Why Social Media May Be A Bad Idea For Your Business

Heard It Through The Grapevine: The Power of Word Of Mouth

Word of mouth is your most valuable marketing tool, which is good news and bad news.  The good news is that it works so well because it’s authentic.  The bad news is, you can’t fake it. If you’ve got an email or postal list of people who like your product enough to sign up, you… Continue reading Heard It Through The Grapevine: The Power of Word Of Mouth