7 Ways To Get Retweeted

Being retweeted increases the exposure of your ideas or company to potential followers so it’s more than a boost to the ego. Before we get down to the nitty gritty, let’s be clear: the following tips will increase the chances of you getting retweeted, some quite significantly, but you still have to have something worth… Continue reading 7 Ways To Get Retweeted

Why Social Media May Be A Bad Idea For Your Business

Lots of organisations get involved with social media because they think they ought to but then do it badly and are disappointed at the result. Part of the problem seems to me to be that social media are ‘free’ and therefore of low value in the eyes of people who are used to spending money… Continue reading Why Social Media May Be A Bad Idea For Your Business

I Guess I’m Right or The Importance of Research

We’re all guilty of thinking we know our audience. Often it’s based on what we are like ourselves or what we would wish our audience to be like. I came across this article on Social Media Today which illustrates the gap between what managers believe their customers use their Facebook page for and what they… Continue reading I Guess I’m Right or The Importance of Research

Heard It Through The Grapevine: The Power of Word Of Mouth

Word of mouth is your most valuable marketing tool, which is good news and bad news.  The good news is that it works so well because it’s authentic.  The bad news is, you can’t fake it. If you’ve got an email or postal list of people who like your product enough to sign up, you… Continue reading Heard It Through The Grapevine: The Power of Word Of Mouth