As a marketer I am delighted that I no longer have to push messages at unwilling recipients but the choices the internet has given us extend well beyond shopping and media. We are responsible for our own moral choices.
Thousands of entrepreneurs with good ideas are now looking to the great mass of small investors rather than one big venture capitalist to help them launch or expand a product. Many musicians, writers, filmmakers and artists are looking to fans to help them get their work made. For the entrepreneurs and artists, it’s a way to get around an establishment that can be risk averse and limited in vision. For you and me, it can be a fun way to put a small amount of spare cash into supporting something we like.
An article on Timeless Fashion Rules caught my eye. Apart from my constant desire to be a snappy dresser, I was interested in how the same rules could apply to marketing and much else in life.
The best work is not the first work, as Henri Matisse’s constant revision of his cut-outs demonstrates