The best work is not the first work, as Henri Matisse’s constant revision of his cut-outs demonstrates
Tag: PR
Just Because It’s Free Doesn’t Mean It’s Worthless
I was going to write about the rights and wrongs of Waitrose giving away cups of coffee but then I read about one of their free coffees poisoning a customer. It wasn’t the fact that cleaning fluid made its way into the cup, it was how Waitrose dealt with it. As a company, how you… Continue reading Just Because It’s Free Doesn’t Mean It’s Worthless
No Comment Says It All
Harriet Harman’s response or rather lack thereof to the Daily Mail’s stories about her connection to a paedophile organisation shows exactly what not to do when faced with a PR disaster. It is of course tempting to ignore adverse publicity or a complaint and hope it goes away. This can work. If there isn’t really… Continue reading No Comment Says It All
Do Yourself A Favour- Avoid Bribery
Do you offer your theatre reviewers a free drink at the interval? Do you buy the local paper’s arts editor a meal every so often when you want to chat about the new season? I know it’s yet more red tape for small organisations but you need to consider the implications of the new Bribery… Continue reading Do Yourself A Favour- Avoid Bribery
How To Sell A Million Pound Panto
Very few things are certain in the world of show business but one is the profit to be made on panto. Or so I used to think until I heard that a major regional theatre actually lost money on a panto a couple of years ago. So it’s clear that you still need a good… Continue reading How To Sell A Million Pound Panto