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Paul Seven Lewis Marketing

Marketing tips for small businesses, arts organisations and theatre

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    I co-own Your Life Your Style, a lifestyle shop and online retailer, having spent many years running retail businesses and marketing theatres.  I continue to do some PR and marketing work, mainly for companies in the entertainment industry. Markettng is about choosing the right product for the right customer and then putting it across to them in the most effective way.  I’ve learnt a little bit about this over the years and I’m learning all the time, especially as the market and the media are constantly changing. I’m happy to share what I know and be told when I’m wrong. I have been fascinated by marketing since I was in my teens and I fell in love with theatre as a child. Most of my observations in this blog are about these subjects, although inevitably I also give a lot of thought to retailing and small businesses these days. I like to be positive and I tend to see the funny side of things.If you do too, please join me.

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Tag: nicola walker

Research Makes Great Theatre (& Great Marketing)

I nearly always enjoy the experience but it’s very rare that I recapture the excitement I felt when I first sat in a theatre as a child and the lights went down and actors came on stage to tell a story. But it happened last week at the Young Vic in London.

Published June 2, 2014
Categorized as Arts Marketing, Marketing Tagged mark strong, market research, marketing, nicola walker, theatre, young vic

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