I’ve never worked in a business large enough to separate marketing and communications. Even at the largest organisation where I was an employee, I was responsible for both. So what is the difference? As the head of the department, I concentrated on the marketing while carrying out some of the communications. So I was the… Continue reading Marketing vs Comms
Someone said to me last week, ‘Sum up the basics of marketing in less than thirty words.’ Well, I always say if you can’t explain something simply, you probably don’t understand it, so I had a go: Find out who you are selling to, work out how to target them cost effectively, then tell them… Continue reading The 3 Essentials Of Marketing
‘Keep it simple, stupid’ is old advice but it never dates. Here are four pieces of research that show the importance of keeping your website simple. Consider them when you’re designing a website or checking the quality of a website designer.
A CAP (Committee of Advertising Practice) report at the end of July took Tesco to task for advertising a discount on some beer of a price that had been temporarily raised. This means you mustn’t claim you are discounting unless you genuinely are. I’m a big fan of dynamic pricing which can mean a price… Continue reading Be Careful Before You Discount
As a marketer I am delighted that I no longer have to push messages at unwilling recipients but the choices the internet has given us extend well beyond shopping and media. We are responsible for our own moral choices.