You are important and you know it. But does the person trying to sell you something know it? One of the basic lessons of marketing is ‘sell benefits not features’. In other words, tell the customer what’s in it for them. Yet how often do you receive an email, letter, tweet, flier or even a… Continue reading It’s All About You
Tag: lewis experience
Three Questions To Ask Yourself About Your Pricing
£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differences maybe but they can make a big difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices. The first is whether you should use the old .99 trick. Of course it’s clumsy… Continue reading Three Questions To Ask Yourself About Your Pricing
No Comment Says It All
Harriet Harman’s response or rather lack thereof to the Daily Mail’s stories about her connection to a paedophile organisation shows exactly what not to do when faced with a PR disaster. It is of course tempting to ignore adverse publicity or a complaint and hope it goes away. This can work. If there isn’t really… Continue reading No Comment Says It All