Why Social Media May Be A Bad Idea For Your Business

Lots of organisations get involved with social media because they think they ought to but then do it badly and are disappointed at the result. Part of the problem seems to me to be that social media are ‘free’ and therefore of low value in the eyes of people who are used to spending money… Continue reading Why Social Media May Be A Bad Idea For Your Business

Free Isn’t Cheap

I wasn’t surprised to read that Which? has concluded ‘free’ banking costs a fortune. The fact is, nothing in the commercial world is really free. If you buy one and get one ‘free’, it may be true that you pay the same if you only purchase one but the price allows for you buying two.… Continue reading Free Isn’t Cheap

I Guess I’m Right or The Importance of Research

We’re all guilty of thinking we know our audience. Often it’s based on what we are like ourselves or what we would wish our audience to be like. I came across this article on Social Media Today which illustrates the gap between what managers believe their customers use their Facebook page for and what they… Continue reading I Guess I’m Right or The Importance of Research

Your Life Your Style Minds Its Language

Language has certainly moved on in the last fifty years. And I don’t just mean that authors who once used better words now only use four letter words, as Cole Porter put it. We expect people to write as we speak and are increasingly attuned to a false tone. Even so, modern forms of communication… Continue reading Your Life Your Style Minds Its Language