Are you thinking of designing a new logo? You’re not alone. Yahoo! did last week. So did thousands of businesses. So did I. I sympathise with everyone who has had the task of coming up with a unique combination of letters and colours to sum up the whole of a business. Fortunately, when I was… Continue reading Logo Do’s And Don’ts
In a previous article, I established that, despite its market domination, Amazon makes little or no profits because the pursuit of low prices has led to very low margins. I asked is there a David out there that can exploit this Goliath‘s weaknesses and what we would lose if we didn‘t have Amazon? Straightaway we… Continue reading Amazon: Future Tense
Amazon have announced their latest financial results and we‘ve decided to close our Winchester store and concentrate on our online shop. The two are not connected but it’s easy to see from the figures why some people point the finger at Amazon for the success of online retailing and the closure of shops. In 2012… Continue reading How Do We Solve A Problem Like Amazon?
“I want to tell you a story.” Like many comedians, Max Bygraves understood the power of the story to attract and keep an audience’s attention. I discovered recently, having been involved in marketing a new shop, that the best window dressers describe their displays as ‘stories’. Put simply, it’s that the colours, the props and… Continue reading I Want To Tell You A Story
It’s a challenging time for shopkeepers. Retail sales are stagnant while costs are rising rapidly. And worst of all, I’m in competition with myself.