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Paul Seven Lewis Marketing

Marketing tips for small businesses, arts organisations and theatre

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    I co-own Your Life Your Style, a lifestyle shop and online retailer, having spent many years running retail businesses and marketing theatres.  I continue to do some PR and marketing work, mainly for companies in the entertainment industry. Markettng is about choosing the right product for the right customer and then putting it across to them in the most effective way.  I’ve learnt a little bit about this over the years and I’m learning all the time, especially as the market and the media are constantly changing. I’m happy to share what I know and be told when I’m wrong. I have been fascinated by marketing since I was in my teens and I fell in love with theatre as a child. Most of my observations in this blog are about these subjects, although inevitably I also give a lot of thought to retailing and small businesses these days. I like to be positive and I tend to see the funny side of things.If you do too, please join me.

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Tag: communications

Marketing vs Comms

I’ve never worked in a business large enough to separate marketing and communications. Even at the largest organisation where I was an employee, I was responsible for both. So what is the difference? As the head of the department, I concentrated on the marketing while carrying out some of the communications. So I was the… Continue reading Marketing vs Comms

Published August 15, 2019
Categorized as Marketing, PR Tagged communications, communications plan, marketing

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