How Timeless Fashion Rules Apply To Marketing Too

An article on Timeless Fashion Rules caught my eye. Apart from my constant desire to be a snappy dresser, I was interested in how the same rules could apply to marketing and much else in life.

Keep it simple. Enough said.

Dress for the environment. Marketers should always be aware of the context and speak with the appropriate tone of voice.

Shop at Thrift Stores. We should always look for value for money.

Study History. It’s right to question the status quo but there is often a good reason why things are done the way they are.

Find a Style Mentor. Learn from people more knowledgeable or experienced than yourself.

Buy the Best. Don’t cut corners- pay for good software rather than going for the free option. Use the best designer not the cheapest. The results will be to your credit.

Learn to Sew. Learn the basics of coding, photoshop, adobe etc and you’ll be able to move things on without waiting and paying a specialist to do every small job. (And they won’t be able to blind you with science.)

Teach others. Apart from being a nice thing to do, teaching is a good exercise for making sure you really know something.




By Paul Lewis

After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd

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