What You Want When You Want It

‘You can have any colour as long as it’s black,’ said Henry Ford following his invention of the mass production factory line. These days he would say, ‘You can have whatever colour you want plus an infinite combination of fixtures and fittings.’ The massive change brought about by the digital age has affected all businesses,… Continue reading What You Want When You Want It

A Catalogue of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful. But when I… Continue reading A Catalogue of Ills

The Power of Nostalgia

‘New’ is a strong force in marketing but nostalgia is even more powerful. One of the most famous scenes in Mad Men was when Don Draper described the new Kodak wheel for projecting a series of photo slides as a ‘time machine. It goes backwards, forwards. It takes us to a place where we ache… Continue reading The Power of Nostalgia