It’s All About You

You are important and you know it. But does the person trying to sell you something know it? One of the basic lessons of marketing is ‘sell benefits not features’. In other words, tell the customer what’s in it for them. Yet how often do you receive an email, letter, tweet, flier or even a… Continue reading It’s All About You

Three Questions To Ask Yourself About Your Pricing

£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differences maybe but they can make a big difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices. The first is whether you should use the old .99 trick. Of course it’s clumsy… Continue reading Three Questions To Ask Yourself About Your Pricing

Happy 50th Birthday, National Theatre, and Many Happy Subsidies

I wish the National Theatre a very happy 50th birthday. To me, it is what subsidy is all about. It could have been a staid presenter of the classics of the English stage. Instead it has encouraged new writing and the discovery of non-English work. It has been challenging and experimental. Given the opportunity not… Continue reading Happy 50th Birthday, National Theatre, and Many Happy Subsidies