When a public vote chooses Boaty McBoatface as the name for a polar exploration ship, it’s easy to agree with the main character in Ibsen’s An Enemy Of The People (Chichester Festival Theatre) that the majority is ‘stupid’. Dr Tomas Stockmann starts out believing the people will welcome his revelation that the town’s spa water… Continue reading Hugh Bonneville Triumphs At Chichester
You are important and you know it. But does the person trying to sell you something know it? One of the basic lessons of marketing is ‘sell benefits not features’. In other words, tell the customer what’s in it for them. Yet how often do you receive an email, letter, tweet, flier or even a… Continue reading It’s All About You
£5.00 or 4.99? £5.00 or 5.00? £5.00 or £7.50 or both? Subtle differences maybe but they can make a big difference to your sales. In her recent post Francesca Nicasio nominates three questions to ask before you set your prices. The first is whether you should use the old .99 trick. Of course it’s clumsy… Continue reading Three Questions To Ask Yourself About Your Pricing
You just want to buy a ticket so why do websites insist that you register first? It’s anti-customer and it loses business.
I wish the National Theatre a very happy 50th birthday. To me, it is what subsidy is all about. It could have been a staid presenter of the classics of the English stage. Instead it has encouraged new writing and the discovery of non-English work. It has been challenging and experimental. Given the opportunity not… Continue reading Happy 50th Birthday, National Theatre, and Many Happy Subsidies