A Lesson in Brand Marketing from James Blunt

Last week James Blunt gave me a lesson in brand marketing. I might not have realised just how good he is at marketing, if I hadn’t seen Alfie Boe a year ago to compare him with. The story begins a couple of years ago. My wife and I have enjoyed James’ music for many years… Continue reading A Lesson in Brand Marketing from James Blunt

It’s All About You

You are important and you know it. But does the person trying to sell you something know it? One of the basic lessons of marketing is ‘sell benefits not features’. In other words, tell the customer what’s in it for them. Yet how often do you receive an email, letter, tweet, flier or even a… Continue reading It’s All About You

7 Ways To Get Retweeted

Being retweeted increases the exposure of your ideas or company to potential followers so it’s more than a boost to the ego. Before we get down to the nitty gritty, let’s be clear: the following tips will increase the chances of you getting retweeted, some quite significantly, but you still have to have something worth… Continue reading 7 Ways To Get Retweeted