Small Business

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Log In Or Bog Off

You just want to buy a ticket so why do websites insist that you register first? It's anti-customer and it loses business.
By |March 10th, 2014|Marketing, Small Business, Theatre|0 Comments

Happy 50th Birthday, National Theatre, and Many Happy Subsidies

I wish the National Theatre a very happy 50th birthday. To me, it is what subsidy is all about. It could have been a staid presenter of the classics of the English stage. Instead it has encouraged new writing and the discovery of non-English work. It has been challenging and experimental.

Given the opportunity not to […]

By |November 7th, 2013|Retailing, Small Business, Theatre|0 Comments

What You Want When You Want It

‘You can have any colour as long as it’s black,’ said Henry Ford following his invention of the mass production factory line. These days he would say, ‘You can have whatever colour you want plus an infinite combination of fixtures and fittings.’

The massive change brought about by the digital age has affected all businesses, as […]

By |October 18th, 2013|Commerce, Retailing, Small Business, Theatre|0 Comments

A Catalogue of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful.

But when I look […]

By |September 18th, 2013|Brochure Design, Marketing, Small Business, Theatre|0 Comments

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