The Apprentice: Episode 4 After last week’s boring task and unfair result, this week’s The Apprentice got back on track with an episode about crowdfunding. I really must stop taking Lord Sugar’s search so seriously. I keep thinking it’s a business programme when really it’s simply popular entertainment. Even so, there are business lessons to… Continue reading Review: The Apprentice Series 12 Episodes 4 & 5
When your customer buys online, who benefits most, you or them? The question occurred to me after two contrasting experiences I had recently. One was with an arts organisation, the other was a commercial business. First, the National Portrait Gallery. I read the reviews of the John Singer Sargent exhibition and thought I must see… Continue reading Buying Online- Who’s Doing The Favour?
To provide a catalogue with nothing but white faces, as White Stuff have done, is offensive to those customers who oppose discrimination and to those who are from ethnic minority backgrounds.
What’s the difference between perception and misperception? Perceptions aren’t about facts. The customer is always right, even when they’re wrong. You will need to change your marketing to stop others perceiving your product in the same way.
I was going to write about the rights and wrongs of Waitrose giving away cups of coffee but then I read about one of their free coffees poisoning a customer. It wasn’t the fact that cleaning fluid made its way into the cup, it was how Waitrose dealt with it. As a company, how you… Continue reading Just Because It’s Free Doesn’t Mean It’s Worthless