Review: The Apprentice Series 12 Episodes 4 & 5

The Apprentice: Episode 4 After last week’s boring task and unfair result, this week’s The Apprentice got back on track with an episode about crowdfunding. I really must stop taking Lord Sugar’s search so seriously. I keep thinking it’s a business programme when really it’s simply popular entertainment. Even so, there are business lessons to… Continue reading Review: The Apprentice Series 12 Episodes 4 & 5

Buying Online- Who’s Doing The Favour?

When your customer buys online, who benefits most, you or them? The question occurred to me after two contrasting experiences I had recently. One was with an arts organisation, the other was a commercial business. First, the National Portrait Gallery. I read the reviews of the John Singer Sargent exhibition and thought I must see… Continue reading Buying Online- Who’s Doing The Favour?

Just Because It’s Free Doesn’t Mean It’s Worthless

I was going to write about the rights and wrongs of Waitrose giving away cups of coffee but then I read about one of their free coffees poisoning a customer. It wasn’t the fact that cleaning fluid made its way into the cup, it was how Waitrose dealt with it. As a company, how you… Continue reading Just Because It’s Free Doesn’t Mean It’s Worthless