Handle with Care

Don't sabotage one of your best sales tools
By |November 24th, 2010|Marketing, PR|0 Comments

Always get someone to check your copy.

It’s very easy to say something you didn’t mean.   The designer Aubrey Kurlansky spotted this notice on a door in an office block: “Toilet out of order, please use floor below”. Moral: Always get someone to check your copy.

By |November 22nd, 2010|Marketing, PR|0 Comments

My Back Pages: Don Draper, Koran Burning & My Bottom

This is an entry that appeared a few weeks ago in my Southern Daily Echo blog:

Don Draper would never approve of burning copies of the Koran. You can tell that from the way, in the first episode of the new series of Mad Men, he gave short shrift to Peggy for mounting a […]

By |October 31st, 2010|Marketing, PR|0 Comments

Find Paul Seven Lewis on Google+