Marketing

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The Don Draper Guide To Marketing

With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own marketing.

Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous. Top […]

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By |April 19th, 2015|Advertising, Business, Marketing|0 Comments

Buying Online- Who’s Doing The Favour?

When your customer buys online, who benefits most, you or them? The question occurred to me after two contrasting experiences I had recently. One was with an arts organisation, the other was a commercial business.

First, the National Portrait Gallery. I read the reviews of the John Singer Sargent exhibition and thought I must see this. […]

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By |March 13th, 2015|Commerce, Marketing, Retailing, Small Business|0 Comments

Ignore Tweets, Lose Customers

Ignore Twitter- Lose Customers
Never ignore a complaint, even on Twitter. I realise Twitter can be seen as a waste of time. If you have an account, you’ll know that you get loads of followers who simply want to sell you something. Your tweets get lost in the millions that are posted each day. Even if […]

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By |March 9th, 2015|Marketing, Social media|0 Comments

Content Marketing Tips by Kevin Spacey

Content Marketing Tips by Kevin Spacey
Somewhat belatedly I’ve discovered these brilliant tips on content marketing by Kevin Spacey . Kevin Spacey the actor? Yes, and he really knows his stuff. We shouldn’t be so surprised. Besides being an actor, he’s run The Old Vic and turned it into one of the most successful theatres in […]

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By |March 9th, 2015|Marketing|0 Comments

Shaken Not Stirred- New Sponsors Remind Me Of 007’s Original Drink

James Bond 007 ordered his first martini back in 1953 in the novel Casino Royale. So, was it the traditional gin martini or a more modern vodka version?
By |February 10th, 2015|Advertising, Marketing, PR|1 Comment

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