It’s been 7 hours and 15 days since he went away. Prince died 15 days ago and we are still in mourning for one of popular music’s greats. His music is so soulful and so visceral that it’s easy to overlook the power of his lyrics. He was shockingly frank about sex but, more than… Continue reading It’s Been 7 Hours And 15 Days
Web copy is different from print copy and other forms of writing because website users need to know fast both what it’s about and how to move on. Here are seven tips. Remember why your visitors came to the page and give them what they want. Get to the point. The first two or three… Continue reading Writing Web Copy Is A Skill
‘Keep it simple, stupid’ is old advice but it never dates. Here are four pieces of research that show the importance of keeping your website simple. Consider them when you’re designing a website or checking the quality of a website designer.
The best work is not the first work, as Henri Matisse’s constant revision of his cut-outs demonstrates
You are important and you know it. But does the person trying to sell you something know it? One of the basic lessons of marketing is ‘sell benefits not features’. In other words, tell the customer what’s in it for them. Yet how often do you receive an email, letter, tweet, flier or even a… Continue reading It’s All About You