It’s only week two of The Apprentice and already the latest candidates to be Lord Sugar’s partner are irritating the hell out of me, not to mention Lord Sugar. For the first time, there was no winner and he seemed close to firing the lot of them.
So, is it sexist to describe someone’s photo on a business website as ‘stunning’? That was what barrister Charlotte Proudman thought when solicitor Alexander Carter-Silk made the comment to her on LinkedIn. Before addressing that question, I should straightaway say that whatever one’s view, it’s wrong to send her abusive and offensive messages and a… Continue reading Should You Comment On Your Colleague’s Appearance?
With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own marketing. Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous.… Continue reading The Don Draper Guide To Marketing
Neither of the two finalists in The Apprentice would have attracted business investment in the real world. Here’s what investors with £250,000 really look for in a start up. 1. You need a unique product– not just unique in the sense of filling a gap in the market but also something that others will not… Continue reading 7 Criteria For Attracting Business Investors
Thousands of entrepreneurs with good ideas are now looking to the great mass of small investors rather than one big venture capitalist to help them launch or expand a product. Many musicians, writers, filmmakers and artists are looking to fans to help them get their work made. For the entrepreneurs and artists, it’s a way to get around an establishment that can be risk averse and limited in vision. For you and me, it can be a fun way to put a small amount of spare cash into supporting something we like.