A Step-By-Step Guide To Producing A Season Brochure

This is how I went about producing a theatre brochure. With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant. The… Continue reading A Step-By-Step Guide To Producing A Season Brochure

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would… Continue reading Print versus Digital- It’s All In The Mind