Brochure Design

/Brochure Design

Why the Back Page Is Page 2

If you think your brochure or flyer will never be displayed back to front or left lying on a table on its front, then ignore this article and continue living in your fantasy world.

In the real world both of the above do happen. Ignoring the selling power of your back page is a sign to […]

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By |September 19th, 2017|Arts Marketing, Brochure Design, Marketing|0 Comments

A Step-By-Step Guide To Producing A Season Brochure

This is how I went about producing a theatre brochure.

With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant.

The first thing […]

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By |August 23rd, 2017|Arts Marketing, Brochure Design|0 Comments

Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would […]

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By |March 7th, 2017|Advertising, Brochure Design, Marketing|0 Comments

White Stuff Lives Up To Its Name

To provide a catalogue with nothing but white faces, as White Stuff have done, is offensive to those customers who oppose discrimination and to those who are from ethnic minority backgrounds.
By |December 11th, 2014|Advertising, Brochure Design, Marketing, Retailing, Uncategorized|0 Comments

What Matisse Didn’t Cut Out

The best work is not the first work, as Henri Matisse's constant revision of his cut-outs demonstrates
By |July 15th, 2014|Brochure Design, Copywriting, Marketing|0 Comments

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