A Step-By-Step Guide To Producing A Season Brochure

This is how I went about producing a theatre brochure. With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant. The… Continue reading A Step-By-Step Guide To Producing A Season Brochure

7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

I’ve just completed my marketing contract with Theatre Royal Winchester. This is what I’ve learned about marketing a mid-scale theatre. Previously I have marketed a large scale theatre which is like piloting an ocean liner. The first thing I discovered was that a mid-scale venue is like a dinghy. You’re constantly tossed from wave to… Continue reading 7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

9 Emails You Should Send Potential Donors

Here’s an excellent piece of advice about emailing donors from the Vertical Response website. To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer. Next you send three emails asking for donations: Success Story, We Have A… Continue reading 9 Emails You Should Send Potential Donors

Why You Shouldn’t Charge What People Will Pay

Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing: Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned… Continue reading Why You Shouldn’t Charge What People Will Pay