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Why the Back Page Is Page 2

If you think your brochure or flyer will never be displayed back to front or left lying on a table on its front, then ignore this article and continue living in your fantasy world.

In the real world both of the above do happen. Ignoring the selling power of your back page is a sign to […]

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By |September 19th, 2017|Arts Marketing, Brochure Design, Marketing|0 Comments

A Step-By-Step Guide To Producing A Season Brochure

This is how I went about producing a theatre brochure.

With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant.

The first thing […]

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By |August 23rd, 2017|Arts Marketing, Brochure Design|0 Comments

7 Basic Lessons I’ve Learned About Marketing A Mid-Scale Theatre

I’ve just completed my marketing contract with Theatre Royal Winchester. This is what I’ve learned about marketing a mid-scale theatre.

Previously I have marketed a large scale theatre which is like piloting an ocean liner. The first thing I discovered was that a mid-scale venue is like a dinghy. You’re constantly tossed from wave to wave.

The […]

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By |July 10th, 2017|Arts Marketing, Marketing|1 Comment

9 Emails You Should Send Potential Donors

Here’s an excellent piece of advice about emailing donors from the Vertical Response website.

To summarise, you start with three emails that don’t ask for money and simply seek to establish a relationship with new members: Welcome, Did You Know, Special Offer.

Next you send three emails asking for donations: Success Story, We Have A Goal, Fundraising […]

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By |August 19th, 2015|Arts Marketing, Marketing|0 Comments

Why You Shouldn’t Charge What People Will Pay

Why shouldn’t we price at the maximum your audience will pay? Here’s an extract from Seth Godin’s latest blog, proposing that long term is more important than the short when it comes to pricing:

Thirty years ago, I asked the fabled rock promoter Bill Graham a question that I thought was brilliant, but he owned me […]

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By |June 12th, 2015|Arts Marketing, Marketing, Small Business|0 Comments

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