Be Careful Before You Discount

A CAP (Committee of Advertising Practice) report  at the end of July took Tesco to task for advertising a discount on some beer of a price that had been temporarily raised. This means you mustn’t claim you are discounting unless you genuinely are. I’m a big fan of dynamic pricing which can mean a price […]

By |October 13th, 2014|Advertising, Arts Marketing, Marketing|0 Comments

The Power of Nostalgia

‘New’ is a strong force in marketing but nostalgia is even more powerful. One of the most famous scenes in Mad Men was when Don Draper described the new Kodak wheel for projecting a series of photo slides as a ‘time machine. It goes backwards, forwards. It takes us to a place where we ache […]

By |June 29th, 2013|Advertising, Marketing, Retailing, Theatre|0 Comments

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