If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would… Continue reading Print versus Digital- It’s All In The Mind
It’s not just Adele fans who were excited by a 30 second TV ad. The whole world of advertising is talking about it. The idea of a teaser isn’t new but the audacity of running an ad with no name, no logo, not even a date is something unprecedented.
A teaser ad is meant to intrigue, to excite interest and that’s just what a black screen with white lyrics and an instantly recognisable singing voice did, but to what end?
With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own marketing. Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous.… Continue reading The Don Draper Guide To Marketing
James Bond 007 ordered his first martini back in 1953 in the novel Casino Royale. So, was it the traditional gin martini or a more modern vodka version?
To provide a catalogue with nothing but white faces, as White Stuff have done, is offensive to those customers who oppose discrimination and to those who are from ethnic minority backgrounds.