Print versus Digital- It’s All In The Mind

If you’d asked us ten years ago, we marketing folk would probably have said that our season brochures and postal mailshots were on their way out. More and more people were getting digitally connected, websites were well established and getting faster, emails were all but ubiquitous. We couldn’t be blamed for thinking our print would… Continue reading Print versus Digital- It’s All In The Mind

Adele’s Audacious Advert

It’s not just Adele fans who were excited by a 30 second TV ad. The whole world of advertising is talking about it. The idea of a teaser isn’t new but the audacity of running an ad with no name, no logo, not even a date is something unprecedented.

A teaser ad is meant to intrigue, to excite interest and that’s just what a black screen with white lyrics and an instantly recognisable singing voice did, but to what end?