Lloyd Webber versus Sondheim

1971. Two musicals premiered on Broadway.  They were both early successes from composers who have since made a huge impact on theatre. Coincidentally both have been revived this year for London audiences. Jesus Christ Superstar, although written after Joseph And The Amazing Technicolor Dreamcoat, was the first stage hit for Andrew Lloyd Webber. You don’t… Continue reading Lloyd Webber versus Sondheim

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A Step-By-Step Guide To Producing A Season Brochure

This is how I went about producing a theatre brochure. With the season brochure providing up to 70% of the audience for some shows at Theatre Royal Winchester, making it as effective as possible at selling products is vital. This is how I produced the last brochure during my spell as their marketing consultant. The… Continue reading A Step-By-Step Guide To Producing A Season Brochure