Marketing tips for small businesses, arts organisations and theatre
Always get someone to check your copy.
It’s very easy to say something you didn’t mean. The designer Aubrey Kurlansky spotted this notice on a door in an office block: “Toilet out of order, please use floor below”. Moral: Always get someone to check your copy.
By Paul Lewis
After a short stint as a journalist, I have spent most of my working life in marketing and retailing. I love theatre and have been lucky enough to work in theatre marketing for many years. I provide small businesses and arts organisations with holistic marketing at an economic price through my company Seven Experience Ltd